In today's connected world, building a community online surrounding the company and its brands is one of the biggest priorities. Social media measurement has become a fundamental aspect that it helps in getting feedback from customers, competitors,critics and followers and thus further helps in analysis, measurement and creation of reports about company's marketing campaigns online.
The ability to affect a person's thoughts, feelings is called social influence and this is possible because of social media marketing, thus fostering brand image and awareness.
Measuring online popularity and success of a company's image and product is difficult , but it is possible because of trending social media metric measurement sites such as Hootsuite, SocialMention, Klout, Facebook Insights, Twitter Analytics, Google analytics, Buffer.
Return of investment of a company's efforts and also consequences of companies social media can easily be measured using these sites and thus also help in improving customer engagement also.
What does social metrics mean?
Social metrics is basically a science of monitoring the impact on social media by a company.
Some of the elements that are monitored include
- Reach - Measurement of size of audience
- Exposure - The popularity of a product and creation of trends
- Reviews - Reviews from existing and potential customers
- Time spent on each site - a measure in seconds and minutes of how long a visitor stays on a site
- Retweets - Re-publishing a tweet already posted on twitter
- Likes - Calculation of likes on a post in Facebook
- Comments - Comments received on posts in Facebook , twitter and other social media sites
- Votes - number of votes received on some blogposts and also updates
- Shares - Shares of posts in Facebook
Example of Social Media Measurement Tools
Example for Sample Metric Calculations
5 popular Social media management tools
1. Hootsuite
Hootsuite is one of the most popular social media management tools used by businesses and people alike to connect to various social media sites (Facebook, Twitter, pintrest, google+ etc)
Hootsuite Intro - How it works
https://www.youtube.com/watch?v=gHHQoNCFWuw
2. Buffer
Buffer is one of the best social management tool that can be used to share content to Twitter, Facebook, LinkedIn simutaneously from anywhere on the web with one click.
Image Source - http://www.thedigitalfa.com/wp-content/uploads/buffer-app-screenshot.jpg
buffer Intro - How it works
https://www.youtube.com/watch?v=icNAXegxs0Q
3. TweetDeck
TweetDeck is a web and desktop solution to monitor and manage twitter feeds with powerful filters to focus. It is available for Windows and Mac desktops.
Image Source - https://cdn.burst.zone/wp-content/uploads/2013/02/tweetdeck.png
4. Social Flow
SocialFlow is a software company that increases distribution of owned and earned content across all social media platforms. The algorithms in the site analyst user behaviour and then optimize posts based on real time date. The current partners are Facebook,Twitter, Google+, Linkedin.
Image Source - http://www.socialflow.com/wp-content/uploads/2013/08/socialflow-commandcenter1.png
5. SocialOomph
SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. The functions included are for Facebook,Twitter ,Plurk and user defined blogs.
Image source - http://www.iexpertsforum.com/ief/library/social-oomph1.jpg
Summary
Measuring social media metrics is not completely easy as pie. Analysis and interpretation is possible and even calculation is possible with the help of the social media measurement tools.
This is one of the best blogs in this section, it is very informative and interesting. I never knew that social media could be used by companies to calculate the performance of products and create better customer management.
ReplyDeleteI love the video links.....now i understand more about social media and its management
Thank you for your kind comment. I appreciate it. I feel the same way that you feel about social media management as well.
DeleteNow i am informed about the usage, hopefully i can use it someday when i become part of an agency or a company....
This is also informative and helpful for public. I understand one different way to use social media and customer managment.due to this time saving is main advantage. Realy this isone of the best blogs in section
DeleteI like the way you write your blog..
ReplyDeleteThis is the smart way to connect all the social networking sites
I love this post because it says the same thing which i am communicating at various blog posts and forums.
ReplyDeletethis way is very useful to manage and communicate all web page one time.
Links are awesome,Thumbs up.
I did not know there were so many tools for social media management! I've seen hootsuite before and think it's a fantastic tool, but with so many other options I will have to try more.
ReplyDeleteWow satpal, what a great blog post! I never knew there were so many different tools for social media! I will have to try these out in the future
ReplyDelete