Linking into Events with LinkedIn

“Your homework for tonight is to make a LinkedIn account” said my teacher during a marketing class a few years ago. Why would I want to make a LinkedIn account, it’s just another social media page that I will have to check up on...my thoughts exactly. Well, YOU’RE WRONG!! LinkedIn is not only an amazing tool to promote YOUR success (cause who doesn't like to show off right?) to important people, but it’s a great way to get your name out there and showcase your talents and skills through a digital platform. 

LinkedIn, in basic terms, is like a digital version of your resume. It’s like a business Facebook – so no selfies or drinking pictures are allowed on here! You can post a bio on yourself, you can add skills, awards and education, past and present jobs, add testimonials and referrals follow groups that you’re interested in, and you can even be endorsed by your connections which show potential employers that you’d be perfect for the job. LinkedIn is FREE for anyone…so you better make an account if you haven’t already. It’s a great way for employers to pick through to see who they want as their employee (it really happens, I've been contacted a few times for jobs)!! 

As for Event Management, what a great opportunity to get your event out there for very important people to see…cause that’s what you want, important people showing up at your events!! You can not only promote your event through LinkedIn, but if you’re a start-up or an entrepreneur, what a great platform to launch your business onto! I found this neat little video  (It might make you laugh a little) on tools to use LinkedIn with while at an event such as looking up people while you’re at an event etc. etc.

Make your LinkedIn account today! We live in a work that thrives on networking and connections and LinkedIn is a great way to make that happen.

Julia Jarusauskas